The Intersection of Health and Marketing: Leveraging Purpose for Impact

The Intersection of Health and Marketing: Leveraging Purpose for Impact

Now feels like a good time to reintroduce myself and the services I offer, especially since I recently transitioned everything into my new LLC: Chronically You.

Chronically You combines marketing services, Chronically Creative, and wellness coaching, Chronically Courageous, to deliver people-first solutions rooted in purpose and meaningful impact.

As I shared last week, I believe creativity and the process of healing and change are deeply connected. That doesn’t just apply to individuals — it applies to brands, too. Brands evolve. They go through their own cycles of growth and transformation. Through Chronically Creative, I help brands express that evolution by creating content that aligns with your messaging and amplifies it to reach your audience on the platforms that matter most.

I always start at the foundation: focusing on a few strong areas you can succeed in before expanding. It’s about scaling strategically. Content marketing has always been home for me — and posting just to post has never made sense. Every piece of content should be intentional. Whether you’re reshaping how you show up personally or professionally, the same principles of change apply.

Of course, my approach to marketing is different from how I coach. They’re distinct paths — but marketing has been part of my journey since I began my career in 2015. I started out as a sales and marketing lead for a wholesale fashion company, working closely with the CEO to manage both of her businesses.

I learned a lot early on. It was a steep learning curve at times, but it pushed me in good ways too. When that role wasn’t the right fit anymore, I moved on to a fragrance company I admired and worked as their digital and social media specialist. A year later, I found out the position might be eliminated, which led me to an entertainment startup I was thrilled to join.

While my colleagues were interviewing reality TV stars, I was distributing articles across nearly 30 social platforms a day. It taught me how to think ten steps ahead — because if I wasn’t, I was already behind. Life moved fast in New York.

But as much as I appreciated the energy, I didn’t expect to miss the Midwest’s warmth and familiarity as much as I did. New York never quite felt like home. I eventually moved back to the Midwest, where I continued working in digital and social marketing.

All along, I was drawn to content — managing accounts, creating posts, analyzing performance, writing blogs and articles, supporting brand campaigns, running websites, building email campaigns, developing automation journeys — you name it. I loved being involved in all of it.

For a while, I saw that as a weakness. Now, as a business owner, I recognize it as a strength. It keeps me energized, adaptable, and able to serve clients in a well-rounded way.

After returning to the Midwest, I juggled event marketing and consulting while searching for a more permanent role. I eventually joined a magazine part-time but left when the benefits never materialized. I landed at a professional services firm as a marketing coordinator and found a role that really worked for me. I loved the culture, the variety of work, and the dynamic with my boss. I felt calm but engaged — it might have been the best work environment I’ve experienced.

Then the pandemic hit. We never returned to the office, and I found myself missing that sense of culture and connection. That led me to pursue more purpose-driven work at a nonprofit I’d admired for years. During my time there, I was promoted from content manager to marketing campaign manager and later to marketing project management lead.

Before launching my business full-time, I had a brief stint at a durable medical equipment supplier. Some of my job changes were unexpected, others welcomed. But they all taught me how quickly life can shift — and how important it is to know when to move on. I’ve always trusted my instincts, and they’ve rarely led me astray.

I even wrote a guide about that — but that’s beside the point.

What really matters is this: through every experience, I’ve found that I thrive most when I’m connected to my creativity. It’s my guidepost. It helps me feel most alive, and it’s something I encourage my clients to connect with, too — whether through marketing or wellness coaching.

Because we all need a little nudge back to ourselves sometimes.

If you resonate with this, explore my services at Chronically Courageous and Chronically Creative. I look forward to helping you unlock what you’re manifesting for yourself or your organization!