Chronically You was founded in Appleton, Wisconsin, in July 2025 with the goal of supporting people living with type 1 diabetes (T1D) in moving away from extremes and toward fuller, more balanced lives. Founder Julia Flaherty has lived with T1D for over 22 years and understands firsthand the gap that can exist between clinical care and day-to-day life with a chronic condition. While health coaching is not a replacement for medical care, she recognizes its value in supporting behavior change and long-term, sustainable health outcomes.

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This perspective shapes every aspect of Chronically You’s work. Julia leads with compassion, empathy, and practical understanding, informed by both lived experience and a professional background in content strategy, writing, editing, and digital marketing. Throughout her career, she has played an integral role with trusted brands in generating patient education materials and resources that directly serve people with diabetes.

 

Julia brings this combined skill set into her role as a certified health coach, offering focused, individualized support through Chronically You.

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• Chronically You supports adults with T1D and parents of children with T1D through Chronically Courageous health coaching.​

• In a limited capacity, Chronically You also partners with healthcare and diabetes-focused brands through Chronically Creative content marketing services.

• In addition, Chronically You shares T1D resources, personal essays, and reflections through its blog and newsletter, Chronically Climbing, grounded in both lived and professional experience.

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Across all offerings, the priority remains one-on-one, human-centered support. Chronically You is committed to helping adults and families living with T1D build steadier, more fulfilling lives.